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Syracuse University, College of Arts and Sciences


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The A&S Communications team is strategically focused on work that advances the College as a whole. We support the work of individual College departments through guidance, recommendations, self-serve resources, and referrals.

Brand Guidelines and Lockups

Whenever possible, Syracuse University's brand guidelines should be followed. Never create a new logo or acronym; instead, use the appropriate logo or lockup for the department, program, or unit. These lockups have been created specifically for each department.

Note, to ensure colors come out as intended, the CMYK version should be used for all printed materials, and the RGB version for anything appearing on a screen.

The College


Academic programs



PowerPoint Presentations

The Division of Marketing and Communications has developed two Syracuse University-branded templates to use with Microsoft PowerPoint presentations. For your convenience, we are making them available to you with the College’s wordmark already incorporated. Depending on your audience, you can choose either the contemporary or the traditional template for a professional, brand-compliant presentation.

Trifold Brochures

Departments can use the following trifold brochure templates to create marketing materials for individual academic programs or events. Please refer to the sample layouts below for guidance on placing text and illustrations.

Examples (L: Two image brochure, R: Three image brochure)

Brochure Template Examples


On occasion, you may need to produce booklets about course offerings or other academic updates. Please use this template, which is formatted for printing with an office printer or an outside vendor. However, we strongly recommend that all easily outdated information be posted to departmental websites or be otherwise shared electronically.

Booklets Template

Cover and table of contents of long-form booklet

Digital Screen and Event Flyers

Use these accessible, University-branded templates for your department or office's announcements and event publicity. Please note that each template layout has been optimized for ease of use, with dedicated fields for text, images, and wordmarks.

Follow these general guidelines for clear and professional results.

Quick Tips



Hall of Languages Digital Screen Templates


Good Example Event Flyer with Image


Bad Example Event Flyer with Photo

Event Flyer Templates

Be sure to use the correct template for digital or print flyers. Colors are formulated differently to ensure proper branding for each type.


Good Example Event Flyer with Multiple Images


Bad Example Event Flyer with Multiple Images

Social Media Resources

Sprout Social has suggested guidelines for images in social media posts for a number of common networks.

Please take note of these size guidelines for images in regards to social media.

If you're looking for a visual cheat sheet on social media sizes, check out this graphic on 2019 Social Media Image Sizes Cheat Sheet.

A&S Social Media Hub: Best Practices and Planning

Photo Services

New faculty and staff should schedule a portrait sitting with SU Photo and Imaging by either emailing or calling 315.443.3711. The studio is in the basement of the Women's Building. Please bring your SU ID with you. Let them know you are with the College of Arts and Sciences, and have them cc: Mike Cheatham ( when they send you your final portrait image.

Accessibility Resources

Some links to which we frequently refer:

Paper Signage

Syracuse University has bulletin boards strategically placed in buildings throughout campus. “General use” bulletin boards are located in designated public spaces and promote campus-wide events, activities and announcements. Bulletin boards in close proximity to academic departments and programs are for use by those units only. Posters and paper signage that are outdated or affixed to doors and walls are subject to removal.